Allure

Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in a larger cultural context.

I woke up like this (not really)

EARTH STUDIES

{BEAUTY REPORTER}

queen of clean • Organization guru Marie Kondo on Japanese beauty ideals and how cleaning out your makeup bag can take on a deeper meaning.

NATURAL-BORN BEAUTY • Get 7 of our green favorites.

golden girl • LIKE MANY 23-YEAR-OLDS, MEXICAN-BORN SINGER AND SONGWRITER SOFIA REYES IS CAREER-FOCUSED. UNLIKE MANY 23-YEAR-OLDS, THAT WORK ETHIC HAS EARNED HER A LATIN GRAMMY NOMINATION AND A #1 DEBUT ALBUM, LOUDER, IN THE U.S. HER BEAUTY ROUTINE IS JUST AS HARDWORKING.

EDITORS’ FAVORITES • AND THE AWARDS FOR THE MOST LIKELY TO BE “BORROWED” FROM THE BEAUTY CLOSET THIS MONTH GO TO…

Flower Power

root issues • WANT TO KNOW WHAT’S BETTER THAN A HAPPY ENDING? A FRESH START. AND THESE POCKET-SIZE COVER-UPS FOR GRAYS AIM TO GIVE YOU EXACTLY THAT.

BEAUTY BY NUMBERS • WHO WOULD HAVE EVER THOUGHT EYEBROWS COULD BECOME A MULTIMILLION-DOLLAR INDUSTRY? (ANSWER: THE ANCIENT SUMERIANS, ACTUALLY.)

TALKING BEAUTY with Jameela Jamil • THE GOOD PLACE ACTRESS ON HER THRICE-BROKEN NOSE, HER CHUBBY CHEEKS, AND THE POTENTIALLY HARMFUL EFFECTS OF MEDIA CULTURE (AS WELL AS WHAT SHE’S DOING ABOUT IT).

try it

spring fever • Stop matching your nails to your concealer. Whether club-kid fluorescent, studded with jewels, or wrapped in snakeskin, they’re ready to command attention.

All I Do Is WIN • Vote for your favorite beauty products on allure.com, and you could help them score our Readers’ Choice Award. Need a little more incentive? You could also win a trip to Nayara Springs, a dreamy Costa Rican spa resort. Befriend a sloth at the nature reserve, visit the nearby hot springs, or float in an infinity pool overlooking the rain forest.

SPELL check • With mystical beauty at critical mass—crystal sections dot every wellness shop—how do you spot the real deal? We talk to witches who use their wisdom and botanical magic to heal and beautify.

A FRESH take • A canvas of foundation and contour used to be synonymous with glamorous makeup. But spring’s statement lips, lashes, and brows are just so much cooler against radiantly real skin.

Reasons to Be a BEAUTY ENTHUSIAST • You’re in Walgreens and you need a new mascara—but what do you really need? Madisen Theobald, Allure’s social media manager, has the answer: the Beauty Enthusiast loyalty club.

SHE SHOPS… SHE SCORES! • On a recent walgreeus shopping spree, Madisen picked up these finds. And once she hit $50, she earned a $5 reward!

The world’s most BELOVED BEAUTY PRODUCTS • NO SOONER ARE THESE ITEMS STOCKED THAN THEY SELL OUT—EACH ONE HOLDING PRIDE OF PLACE ON VANITIES AROUND THE GLOBE. MEET THE PLANET’S MOST POPULAR MASCARAS, PERFUMES, SERUMS, AND MORE.

ACCESS

COLORING THE TRUTH • The boom of inclusive foundation shades. Skin-tone emoji that better reflect our diversity. Popular hashtags #MelaninMagic and #PaleandProud. In a word: progress. So why are some women going to extreme measures to alter their natural complexions? The reasons might be as complicated as the risks.

BODY + BEAUTY

global scents • WE’LL ALWAYS HAVE PARIS, BUT HERE’S TO THREE NEW, AND WHOLLY UNEXPECTED, HOTBEDS OF MODERN PERFUME CREATION. MEET THE NEW FRAGRANCE CAPITALS.

The SELF-CARE Lie • THE CONCEPT HAS DEVOLVED INTO THE STUFF OF VAPID MEMES. DEVON ABELMAN SEARCHES FOR ITS TRUE MEANING AND ENDS UP FINDING HERSELF.

GREAT MOMENTS… in modern self-care history.

KENDALL’S DAY AT THE BEACH • It’s...