Entrepreneur magazine is the trusted source for growing your business and offers surefire strategies for success. Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company
The Way to Sell Yourself • Our opening sentence is our most important. And too many of us are getting it wrong.
You Can’t Control Everything • Diane von Furstenberg knows that things will go wrong, and that she’ll have doubts—even today! But she says there’s one thing entrepreneurs always can control: themselves.
When Your Best Employee Has the Worst Attitude • How do you handle a top-performing staffer who’s got a problematic disposition? Six founders share their most successful methods.
First, Get Investors. Then, Make the Product • When she set out to launch the new paint brand Clare, Nicole Gibbons was told to build first and raise money later. But to really create the startup she wanted, she’d have to go in reverse.
What If Your Product Doesn’t Sell? • Jesse Wolfe created a delicious hummus that people loved, but he struggled to make big sales. Then he discovered that to succeed, you have to spot the opportunity in failure.
Cofounder Meet-Cutes • Plenty of would-be entrepreneurs crave a business partner but don’t know where to look. These three relationships prove that being creative—and bold!—in your search can pay off.
Our Success Almost Sunk Us • My eyewear brand was experiencing explosive growth—but we needed to slow down to find long-term stability.
How Do I Build a Customer Base? • It’s all about asking questions—and then asking some more.
HOW TO SUCCEED IN 2020 • We’re not just about to enter a new year. We’re heading into a whole new decade. That means plenty of fresh opportunities, new challenges, and the chance to build businesses that will create a better tomorrow. Thirteen entrepreneurs and experts talked us through the trends to come—and offered advice on how to navigate your way to a successful future.
STERLING K. BROWN • Don’t just “include” differences. Celebrate them.
Digital Reputation • Start playing defense—now!
Employee Benefits • Your team wants more than just free snacks.
Regulation • It’s time to pick sides.
AMY WEBB • Futuristic tech will shape everything you do.
PRAVEEN ADHI • Create better experiences (with data).
Sustainability • Think circularity.
Influencers • Keep it real.
Storytelling • It’s about to get immersive.
DEAN KAMEN • Don’t hunt attention; attract it.
Investing • Don’t fear the immediate future.
Personalization • Do it at any scale.
Recruiting • It’s about to get immersive.
HOW TO SURVIVE A WIPEOUT • What happens when a company ignores its hard-core customers and tries to grow at all costs? GoPro discovered the answer: It crashes hard. Now the action-camera company is trying to pick itself back up—by thinking a lot smaller.
Stop Doing What People Hate! • Jesse Cole built a baseball team from scratch into the Savannah Bananas, the hottest ticket in town. Now he has a lesson for every CEO who wants to turn a company around:
METHODOLOGY • LAST SUMMER, The Princeton Review surveyed colleges and universities across North America to determine which of them best serve future entrepreneurs. Below are a few of the key metrics collected from those schools. For more information on the methodology and details on each ranking, go to PrincetonReview.com/entrepreneur.
The Top Undergraduate and Graduate Schools for Entrepreneurs • Here are the top 75 colleges and universities that prepare students for an...