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ALWAYS HERE FOR YOU • The Trusted Advisor That Can Make All the Difference.
NEED TO KNOW…
Time to Double Your Effort • Good things don’t just happen. They happen to people who hustle for them.
Changing the Game • Many have tried to launch a new sports league. Few have succeeded. But that hasn’t discouraged lacrosse star Paul Rabil, who’s trying to revolutionize his sport—by competing against the league he once played for.
3 Tips for Managing Profitable Retail Relationships • Reliability and customer service are key to building your business.
Rebooting the Raisin • What happens when you have a recognizable brand but a declining business? Here’s how Sun-Maid raisins’ new CEO tackles the challenge.
Learning to Fail • What can adult founders learn from fearless teenagers? Plenty.
3 WAYS INNOVATIVE PAPER PACKAGING CAN GIVE YOUR BUSINESS AN EDGE
Inside Chief, the Club for Female Executives
Fight for Your Vision
12 Ways to Rock LinkedIn • It’s not enough to just complete your profile. To really stand out, you must understand how LinkedIn works—and whom it rewards. Ted Prodromou, author of the book Ultimate Guide to LinkedIn for Business, explains how.
Ready, Set, Launch! • What’s the best way to tell the world that your company exists and is open for business? Six entrepreneurs share their launch strategies and stories.
My Instant Hit Was a Total Failure • I had a great product. An immediate financial winner. But you know that gut feeling? Here’s what I found out. (Trust me, it was painful.)
Whom Do I Hire First? • Growing a team is an important (and intimidating) step for a startup. And when money is tight, the pressure is on to get every hire right.
Rejecting Reȷection • Michelle Pfeiffer wanted the fragrance industry to change its ways. The fragrance industry said no. That’s when she discovered what it really means to be an entrepreneur: If you want something done, you do it yourself.
It’s All About the TECH But It’s Not Just About the TECH • In an increasingly connected world, virtually everything we touch, consume, and interact with is rooted in technology. Which is why today’s tech industry is all about big-picture thinking—and slow and steady problem-solving.
Want to Be Cool? Get Boring! • Tech companies often only want to work on the buzziest projects. But if they put aside their egos, they’d discover a far wider world of opportunity.
Forget the Tech • Owning an innovative technology is just one part of building a successful startup. Four founders detail the low-tech strategies that helped boost their success in the high-tech world.
What VCs Want • Kirsten Green, the founder and managing partner of Forerunner Ventures—whose portfolio includes Glossier, Hims, and Away—details what makes her want to invest in a brand, today’s biggest opportunities, and how the tech world is about so much more than technology.
The Best of Today’s Tech… • Entrepreneurs outline the apps and products that actually make their lives easier.
…And What to Expect from the Tech of Tomorrow • These emerging technologies are changing industries. What do they mean for entrepreneurs?
THE ART of the PITCH
NO MEETINGS? NO LATE NIGHTS? NO WORK INSANITY? • What if working long hours, living on Slack, and growing as fast as possible isn’t the best way to run a business? The founders of BASECAMP are pretty sure they have the answer.