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"Broken Code fillets Facebook’s strategic failures to address its part in the spread of disinformation, political fracturing and even genocide. The book is stuffed with eye-popping, sometimes Orwellian statistics and anecdotes that could have come only from the inside." —New York Times Book Review
Once the unrivaled titan of social media, Facebook held a singular place in culture and politics. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world. Inside and outside the company, Facebook extolled its products as bringing people closer together and giving them voice.
But in the wake of the 2016 election, even some of the company’s own senior executives came to consider those claims pollyannaish and simplistic. As a succession of scandals rocked Facebook, they—and the world—had to ask whether the company could control, or even understood, its own platforms.
Facebook employees set to work in pursuit of answers. They discovered problems that ran far deeper than politics. Facebook was peddling and amplifying anger, looking the other way at human trafficking, enabling drug cartels and authoritarians, allowing VIP users to break the platform’s supposedly inviolable rules. They even raised concerns about whether the product was safe for teens. Facebook was distorting behavior in ways no one inside or outside the company understood.
Enduring personal trauma and professional setbacks, employees successfully identified the root causes of Facebook's viral harms and drew up concrete plans to address them. But the costs of fixing the platform—often measured in tenths of a percent of user engagement—were higher than Facebook's leadership was willing to pay. With their work consistently delayed, watered down, or stifled, those who best understood Facebook’s damaging effect on users were left with a choice: to keep silent or go against their employer.
Broken Code tells the story of these employees and their explosive discoveries. Expanding on “The Facebook Files,” his blockbuster, award-winning series for The Wall Street Journal, reporter Jeff Horwitz lays out in sobering detail not just the architecture of Facebook’s failures, but what the company knew (and often disregarded) about its societal impact. In 2021, the company would rebrand itself Meta, promoting a techno-utopian wonderland. But as Broken Code shows, the problems spawned around the globe by social media can’t be resolved by strapping on a headset.
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Release date
November 14, 2023 -
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Kindle Book
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OverDrive Read
- ISBN: 9780385549196
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EPUB ebook
- ISBN: 9780385549196
- File size: 6647 KB
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Languages
- English
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Reviews
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Kirkus
September 1, 2023
An award-winning tech journalist takes a deep dive into Facebook and finds a morass of deceit and hubris. Wall Street Journal reporter Horwitz won a huge coup as a key player in the release of "The Facebook Files," a massive trove of inside information leaked by former employee Frances Haugen (her memoir, The Power of One, was released earlier this year). In this book the author provides a wealth of background about the leak and subsequent publication of the material--although even before he made contact with Haugen, he had been covering the company for long enough to know that much was amiss. Horwitz had once admired the goal of connecting people through technology, but the obsession of Mark Zuckerberg with usage data had infected the whole enterprise. The Haugen material showed the extent to which Facebook and its subsidiary Instagram knew about the problems, from political polarization, to fake news, to body image issues, especially among teen girls. Despite protestations that it always acted responsibly and fairly, in the end, all the company really cared about was gluing people to their screens; if that meant keeping them in a constant state of worry and resentment, then so be it. Facebook's main response to the publication of the leaked material was to graft another layer of curators onto a structure driven by AI systems, so it achieved very little. Horwitz concludes that many of the issues he describes are intrinsic to the nature of social media and are essentially unfixable. He worries, as well, that although Facebook (now Meta) has suffered reputational damage, it does not seem to have affected the user metrics, profitability, or stock price. Perhaps Facebook has become so embedded in the culture that it is effectively invulnerable. It is a worrying idea but one that Horwitz makes us seriously consider. A well-researched, disturbing study of a tech behemoth characterized by arrogance, hypocrisy, and greed.COPYRIGHT(2023) Kirkus Reviews, ALL RIGHTS RESERVED.
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Publisher's Weekly
September 11, 2023
Journalist Horwitz’s debut expands his reporting for the Wall Street Journal on the “Facebook Files,” a series of damning documents leaked by whistleblower and former Facebook employee Frances Haugen, into an unsettling account of the social media platform’s misdeeds. Facebook has long prioritized growth over corporate responsibility and “integrity work” (moderating content and addressing ills caused by the platform), Horwitz contends, pointing to a 2016 internal memo claiming that the company’s ambition to connect the world justified its “questionable contact importing practices” and deliberately opaque privacy policies. Stories of executives bumbling their way through or outright ignoring issues within the company are breathtaking and troubling; for instance, after the BBC found that human traffickers in the Persian Gulf region were making sales over Instagram (which is owned by Facebook parent company Meta), Facebook only took substantive steps to root out the problem after Apple threatened to drop the platform from its app store. Horwitz’s reporting shines, and the company’s indifference in the face of atrocity outrages (Facebook’s U.S. executives shrugged off reports that Hindu nationalist groups in India were using the platform to incite violence against Muslim people). This convincingly makes the case that Facebook’s pursuit of growth at any cost has had disastrous offline consequences. -
Booklist
November 1, 2023
Horwitz, an award-winning technology reporter for the Wall Street Journal, explores Facebook's role in driving viral and harmful posts for the sake of profit. Examining over 25,000 pages of internal documents revealed by former Facebook employee Frances Haugen, Horwitz analyzes the information mishandling, scandals, and disturbing content that elevated the social media giant, which has close to three billion global users and is valued at over $800 billion. Employees warned senior management of the highly consequential impact on users but weren't taken seriously. Horwitz discusses company decisions and policies, including the process for evaluating the quality of content. Readers interested in the ethics of the internet and technology, the business aspects of social media, and social media's impact on society at large will be fascinated. Horwitz has created an essential resource for understanding Facebook employees' whistleblowing efforts to expose harm towards its billions of users and company leadership's willful disregard for their role in generating misinformation and disinformation and impacting elections.COPYRIGHT(2023) Booklist, ALL RIGHTS RESERVED.
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Formats
- Kindle Book
- OverDrive Read
- EPUB ebook
Languages
- English
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