Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in a larger cultural context.
9 CUT AND paste • ONCE UPON A TIME, THERE WERE BEAUTY RULES, DO’S AND DON’TS, AND I’LL-HAVE-WHAT-SHE’S-HAVING HAIRCUTS. ONE GEN X’ER (AND ALLURE ALUMNUS), PATRICIA TORTOLANI, REFLECTS ON HOW HER JOURNEY TO BEAUTY SELFHOOD ONLY TRULY BEGAN AFTER SHE MET “THE RACHEL.”
THE MASTER MIND • Hairstylist Chris McMillan (above, with his longtime client on the set of her January 2015 Allure cover) sounds off on creating a cut that defined an era.
RING ME UP • Started at the beauty counter, and now we’re here.
10 HOW WE SHOP then, now, and next • FROM DEPARTMENT STORE WINDOWS TO AMAZON TABS, EVERYTHING ABOUT HOW HUMANS CONSUME MATERIAL GOODS HAS CHANGED. BUT THE QUESTION REMAINS: HAVE WE? TO IMAGINE SHOPPING’S FUTURE, BRENNAN KILBANE LOOKS TO THE PAST.
WHEN MARIO MET SEPHORA • Today, makeup artist Mario Dedivanovic can walk into any Sephora and see palettes embossed with his name. When he first entered the mega-beauty retailer 21 years ago, it brought a club-like aesthetic to shopping for lipstick—and became the playground where he discovered his passion.
A WINDOW ON SHOPPING • “Perhaps someday all cosmetics counters will be online and women will be able to explore what’s out there in the privacy of their home,” Kathy Merrell wrote in a 1995 issue of Allure. We didn’t predict 2020’s ongoing pandemic, when we would have to explore from the isolation of our homes, but otherwise… spot on. Here are a few other consumer evolutions:
IMPORTANT SAFETY INFORMATION
11 taking cover • THEN: TANNING BED PUNCH CARDS WERE A THING. NOW: SPF IS IN (ALMOST) EVERYTHING.
12 NEEDLE points
13 to D or not to D • YOU’VE NEVER THOUGHT ABOUT IT?
WHAT THE BEAUTY EXPERTS WANT NOW
14 give a GLAM • BEFORE CELEBRITY BEAUTY COLLABORATIONS WERE A DIME A DOZEN, MAC SHOWED US WHAT CAN HAPPEN WHEN POWERFUL PERSONALITIES AND POWERFUL PIGMENTS COLLIDE. JOHN DEMSEY, EXECUTIVE GROUP PRESIDENT OF ESTÉE LAUDER COMPANIES, SHARES HOW A LIPSTICK AND STAR WATTAGE RAISED OVER HALF A BILLION DOLLARS FOR THOSE LIVING WITH HIV/AIDS.
15 A CROWNING achievement
16 fresh ink • BUTTERFLIES AND BARBED-WIRE ARMBANDS WERE THE HEIGHT OF FASHION IN THE EARLY ‘90S. NOW, TATTOOS ARE A FORM OF FINE ART.
17-20* we SHARE therefore WE ARE • AT SOME POINT IN THE PAST TWO DECADES, WE THE PEOPLE STARTED TO SHARE. WE TOOK PHOTOS OF OUR FRIENDS AND OUR MEALS—CAPTURING OUR JOY AND ANGER AND VANITY, BUT PERHAPS MOST OF ALL, OURSELVES. IN THE PROCESS, WE COMPILED AND MAINTAINED DIGITAL ARCHIVES OF THE WAY WE LIVE—AND THE WAY WE LOOK.
THE SELFIE EPOCH • In the art history textbooks of tomorrow, our 21st-century obsession with photographing ourselves will be addressed in a thoughtful academic context. This is not an art history textbook—but welcome to “Intro to 21st-Century Self-Portraiture.” Here is your syllabus.
business model • INANNA SARKIS SPUN A MODEST INSTAGRAM FOLLOWING INTO A MULTIPLATFORM CONTENT EMPIRE (HER INSTAGRAM FOLLOWING ALONE OUTNUMBERS THE POPULATION OF GREECE), A TELEVISION AND FILM CAREER, AND WHATEVER SHE WANTS TO DO NEXT.
VIDEO VIXENS • One is perhaps the most influential beauty vlogger of all time. The other is Michelle Phan. We asked both: How did video change your life?
21 ups and downs • YOUR EYEBROWS HAVE A LOT TO SAY—INCLUDING ABOUT THE DECADE YOU’RE LIVING IN.
22 QUEEN’S orders
23 KEEPING up • THEY CAME. WE SAW. THEY CONTOURED. ARABELLE SICARDI REFLECTS ON ONE SOUTHERN CALIFORNIA FAMILY AND THEIR OUTSIZE INFLUENCE...